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At the heart of everything we do

For more than 70 years, passion, creativity and a strive towards excellence has been at the heart of everything we do

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Our journey

Rooted in quality and passion

Ferrero began as a small family-run pastry shop in Alba, Italy. Today, we are home to some of the world's best loved brands. 

What has never changed is our respect for people and the planet​, our passion for creativity and excellence, and for bringing moments of joy through our products

费列罗历史上的黑白照片
费列罗历史上的黑白照片

Our commitment to quality and excellence has been part of our business since its beginning, in 1946. 

It extends far beyond our products and is integrated within all the elements that make us who we are.

From our work to source quality ingredients, to our commitment to improving the livelihoods of farmers and investment in technology and innovation, quality is always at the heart of everything we do.

1946年费雷罗糕点店的黑白照片

Learn more about Ferrero and our journey

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Our Passion
for Innovation

Our passion for innovation is baked into our heritage and continues to inspire us today.

一名正在核对数据的实验室技术人员
一名正在核对数据的实验室技术人员

Innovation in our DNA

Our global innovation hubs in Italy, Singapore and Chicago blend tradition with cutting-edge science...

两名费列罗产品的质量控制专员
两名费列罗产品的质量控制专员

...This is part of our mission to surprise and delight consumers around the world creating new taste experiences.

夹心巧克力饼干中的能多益夹心

Crafted with care

Every detail matters, from the ingredients we choose to the technologies we use.

Ferrero. Quality at heart. Innovation in every bite.

Learn about Ferrero and Innovation

Responsible sourcing

Knowing the origins and quality of our raw materials is the principle behind our commitment to responsible sourcing. This concept is known as 'Sacco Conosciuto' which translates from Italian as knowing what's in the bag.

可可豆
可可豆

From cocoa and hazelnuts to palm oil, we work closely with trusted partners on traceability, protecting the environment and supporting local farmers and communities.

在榛子种植园里工作的人们
在榛子种植园里工作的人们

We constantly strive to create a transparent, sustainable supply chain, one that delivers both quality ingredients and positive impact.

This approach is guided by our Ferrero Farming Values framework, which shapes our approach to responsible sourcing.

Learn about Ferrero and responsible sourcing

Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world’s largest sweet-packaged food companies, with over 35 iconic brands sold in more than 170 countries. The Ferrero Group brings joy to people around the world with much-loved treats and snacks, including Nutella®, Kinder®, Tic Tac® and Ferrero Rocher®. More than 50,000 employees are passionate about helping people celebrate life's special moments. The Ferrero Group’s family culture, now in its third generation, is based on dedication to quality and excellence, heritage, and a commitment to the planet and communities in which we operate.